What's in a name?
By Margaret Anne Fehr, Manitoba Home Decor & Renovations
What’s in a name? Plenty, especially when the name is ‘reliable’ as in Reliable Heating and Air Conditioning. Rob Johnson is an owner of this long-standing company that’s been serving customers for over 20 years in Winnipeg and also beyond the Perimeter Highway in cottage country.
23 years ago, Jack and Karen Watters decided to start a family business, Reliable Heating & Air Conditioning. With 4 children and their busy lifestyle, they knew it would be challenging. However with dedication to their work and loyal customers, the company began to grow rapidly. With this growth, Reliable hired Rob Johnson as a salesman. Rob has always been hardworking and commited to Reliable which led to him to be a 50% partner. The Watters' children, Kelsey and Clint are being mentored to bring on the tradition of our 23 years of businesss and will be carrying Reliable well into the future.
The company’s foundation consists of efficient, reliable and cost effective heating, air conditioning and indoor air quality products from Trane, Daikin, Goodman, Amana, Ducane, Fujitsu, York, Imperial, Venmar as well as the servicing of all existing brands. Whether in residential or commercial settings, Reliable Heating specializes in heating, air conditioning, custom built homes, ventilation, hot water tanks, geothermal systems and air cleaners all backed with superior warranties.
The company’s core strength lies in its expertly trained staff of licensed and bonded electricians, refrigeration mechanics, licensed gas fitters, and sheet metal journeymen. “Our technicians are trained and equipped to handle anything from routine maintenance on a residential system to complete turnkey installations for commercial environments,” says Rob.
All staff members realize the urgency behind each and every phone call they receive. “If you have a problem, we’re going to hear you out; we’re going to empathize; apologize if it’s our responsibility and we’re going to do something about it. We’re there to back you up. Customer concerns will always get our best efforts.” Obviously their approach must be working since more than 50 per cent of the company’s business is based on customer referrals.
Rob believes that service should always trump selling.
“We would rather advise you on what’s best for your situation rather than selling you a system that you might not need. People are sometimes taken aback when I tell them not to buy something. They may be all ready to buy an air conditioning system and may be surprised when I tell them to let it run until it doesn’t run anymore.”“That’s how all our technicians operate. When they come to your house, they treat you like a human being rather than trying to sell you something. In my mind, doing the right thing pays back three times, not just twice. These are the values I live by.”
Rob takes pride in the home-grown roots that Reliable Heating and Air Conditioning represents in the Manitoba marketplace. “Many companies in Winnipeg are being bought out by corporations from Toronto, New York and Tennessee. We’re Manitobans, first and foremost, and we take great pride in that fact.”
“People should realize that big corporations will cost them more without necessarily delivering extra value. As a company, we’re not so small that we can’t serve you in the middle of the night when you call us and we’re not so big that we’ve forgotten where we come from.We offer around the clock service 24 hours a day, 7 days a week. We also take great pride in purchasing all our products locally and supporting many local groups and charities.”
Reliable Heating and Air Conditioning can be contacted 24/7 at 1-204-888-6663.